The Event Connection

Event Promotion Ideas on a Budget | Episode 3

Event promotion strategies don't have to be expensive or complicated! This episode explores easy tactics you can use to get the word out about your events, even on a tight budget. You'll come away with practical tips for using social media, email, content, partnerships, and more to quickly boost registrations!
 
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TIMESTAMPS
00:00 - Get to know The Event Connection Podcast!
01:14 - The Economy, Budgets, Tariffs, etc.
02:00 - Our experience with tight marketing budgets
03:39 - The pressure to "Do more with less"
04:41 - How to research your target audience
09:49 - Promote your event with social media
17:18 - Promote your event with email marketing
27:20 - Promote your event with content marketing
32:04 - Promote your event with sponsors, partnerships
39:58 - Tip: Create urgency and FOMO
44:28 - How to track event promotion data
47:33 - Unconventional (but effective) tactics to try
50:30 - Easy tactics to start doing today!
52:50 - Like, comment, subscribe, and email us!
 
FREEBIES: Get two cheat sheets ("25+ Free Ways to Promote Your Event" and "Early Bird Event Promotions Cheat Sheet") when you email us at EventConnection@pcnametag.com and mention our "Event Promotion" episode!

Event Trends 2025: What's HOT and What's NOT with Planners! | Part 2 | Episode 2

Forget your actual horoscope: Brooke, Megan, and Meaghan are once again predicting how the "stars will align" for conferences and events in 2025! 
The Event Connection Podcast is back for episode two, and this week, we're talking about what's "in" and "out" for attendee welcome sessions, event badge design, ticketing strategies, and whether or not it's still cool to have conferences in first tier cities (spoiler: maybe?). 
Join us for another chat about popular event insights, served with a side of humor from the Tag Team.
----TIMESTAMPS00:00 - Get to know The Event Connection Podcast!00:28 - Part II: What's IN and OUT with planners in 202501:28 - Trend 1: Presentations/sessions created with AI04:51 - Trend 2: Branded tchotchkes, gifts, and event swag07:56 - Trend 3: Reverse trade shows10:31 - Trend 4: QR codes on event badges12:50 - Trend 5: Welcome sessions for 1st time attendees16:05 - Trend 6: Events in first tier cities19:57 - Trend 7: Structured conference schedules23:31 - Trend 8: Convention centers vs. non-traditional venues27:03 - Trend 9: Tiered attendee groups (VIPs, general, etc.)32:03 - One thing we're excited about for 2025!32:29 - Meaghan reveals her answer35:34 - Megan reveals her answer38:05 - Like, comment, subscribe, and connect with pc/nametag! 

Event Trends 2025: What’s IN and OUT with Planners! | Part 1 | Episode 1

Join us for some wild speculation on event trends in 2025! In the debut episode of "The Event Connection" podcast, we're dishing the deets on the hottest (and weirdest) event topics we could find, including sustainable events, audience engagement, attendee networking, and sponsored restrooms (...HUH?)
 
Brooke, Megan, and Meaghan spill the tea on what's "hot" and what's "not" in a lighthearted (and slightly unhinged) discussion on which event engagement tactics to keep your eye on this year.
 
---- TIMESTAMPS
0:00 - Welcome to the podcast!
00:29 - Meet Brooke, Megan, and Meaghan
02:42 - Event trend speculation...let's go!
03:05 - Trend 1: 40+ Minute Sessions
05:52 - Trend 2: Gamifying, networking, and engagement
08:12 - Trend 3: Panel-style Conference Sessions
10:24 - Trend 4: Unique badge delivery methods
13:25 - Trend 5: Hosting virtual events
17:10 - Trend 6: Sponsored restrooms (yes, seriously)!
20:54 - Trend 7: Business vs. smart casual attire
23:03 - Trend 8: Lunchtime networking activities
26:54 - Trend 9: Badge ribbons for networking
30:31 - Trend 10: Pickleball, healthy activities
33:29 - Trend 11: After-hours entertainment
40:19 - Trend 12: Closing Advice for 2025
44:38 - Like, comment, subscribe, and connect with pc/nametag!