
Wednesday May 27, 2026
How to Create Virtual Events that Don't Suck | Episode 16
Are your virtual events putting your audience to sleep? Stop it!
In this episode of The Event Connection, Meaghan Maybee and Jay Schwedelson (Founder of SubjectLine.com, GURU Media Hub, EVENTASTIC, and Outcome Media; Host of the “Do This, NOT That” podcast) chat about why online events are flopping and how to fix it.
Listen to this episode for zero-fluff, high-impact strategies to turn your ordinary virtual events into "you-had-to-be-there" experiences, inspired by real-world examples! Learn how to create FOMO, gamify your agenda, engage attendees, reduce no-show rates, and more.
TIMESTAMPS
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00:00 – Meet Jay Schwedelson!
02:27 – Why Jay loves the events industry
04:15 – Are virtual events done wrong?
06:28 – Give a reason to show up live (“attend to receive”)
09:01 – Tip #1: Weird, fun surprises create intrigue
12:15 – Tip #2: Use personality quizzes to engage
14:44 – Tip #3: Get attendees up and moving
16:53 – Tip #4: Host a virtual “afterparty”
18:17 – Tip #5: Giveaways, giveaways!
21:29 – Tip #6: Use philanthropy-driven networking rooms
23:51 – ⚡LIGHTNING ROUND ⚡Fun Event Questions for Jay!
29:35 – Shout-outs: EVENTASTIC and Jay’s Book!
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